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Society

Children’s Day with Events and Discounts: Idram Junior

The presentation of the book “Yerevan of the 90s” was intentionally held on June 1—International Children’s Day. The latest work by Hayk Ajapahyan, author of the Magic Library series, is the fourth book in the collection and offers today’s children a vivid glimpse into a bygone era. The presentation created a special opportunity for children to connect with their parents’ childhood memories.

Idram has always supported initiatives that foster a love for reading. This time, Idram Junior and DaVinci Bookstore prepared a special surprise for children. By paying with Idram Junior, young readers can purchase any book from the DaVinci publishing collection—including the complete series by Hayk Ajapahyan—at a 25% discount.

According to Tatevik Vardevanyan, head of the Communication and SR Programs Department of Idram and IDBank, the company once again aims to highlight the importance of continuous education for children. “We believe that by offering children engaging and meaningful literature, we can spark a genuine love for reading. The best way to protect children is by equipping them with knowledge. Through our financial literacy courses, Idram is also committed to educating and empowering children in this vital area of life,” said Tatevik Vardevanyan. 

Hayk Ajapahyan, author of the “Magic Library” book series, also highlighted the importance of financial education, especially in today’s era of rapidly advancing technology. “Children often have little understanding of what money is, how to manage it, or the importance of saving. These are skills that must be taught from an early age,” he noted.

The book “Yerevan of the 90s” offers a vivid glimpse into the life of that era, allowing children to discover the fascinating contrasts between their own experiences and their parents’ childhood. During the book presentation event, many children took advantage of a special offer and purchased the new release at a discounted price using Idram Junior. The campaign will remain valid until June 7.

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