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Society

Redefining Luxury with AI Innovation: Exclusive Interview with Mr. Aghvan Avagyan, CEO of Seven Visions Resort & Places, The Dvin

In the heart of Yerevan, where Armenian heritage meets contemporary elegance, Seven Visions Resort & Places, The Dvin stands as a beacon of luxury and innovation. Recognized as Europe's Leading New Hotel (2023) and World's Leading Hotel Dining & Entertainment Experience (2024), The Dvin is now pioneering the future of hospitality with the world's first AI-Concierge service, in collaboration with Brand Engagement Network Inc. (BEN).

We sat down with Aghvan Avagyan, the visionary CEO behind The Dvin’s success, to discuss this groundbreaking partnership, the future of AI in hospitality, and how luxury is being redefined in the digital age.

Sergey Aramyan: Mr. Avagyan, the Dvin is known for its exceptional service and luxury. Why introduce AI into such a high-touch industry?

Aghvan Avagyan: Luxury is not just about opulence, it's about precision, personalization, and seamless experiences. AI allows us to elevate our service by combining human warmth with machine accuracy. Imagine a concierge that knows your preferences before you ask, anticipates your needs, and operates flawlessly 24/7. That's the future we're building.

Sergey Aramyan: Mr. Avagyan, why did you choose BEN as your AI partner?

Aghvan Avagyan: Security and sophistication were key factors. BEN's platform is designed with trust, speed, and compliance at its core—ensuring guest data remains protected while delivering an unmatched experience. Their technology aligns perfectly with our commitment to innovation without compromising privacy or quality.

Sergey Aramyan: Mr. Avagyan, what can guests expect from this AI-Concierge service?

Aghvan Avagyan: It's not just a chatbot—it's an intelligent, intuitive assistant that enhances every interaction. Whether booking a Places treatment, recommending hidden gems in Yerevan, or arranging private events, the AI will learn and adapt to each guest's tastes. The goal is to make every stay feel exclusively tailored, without losing the human touch.

Sergey Aramyan: How will this impact The Dvin's workforce? Will AI replace human staff?

Aghvan Avagyan: Absolutely not. AI is here to empower, not replace. Our staff will focus on what humans do best, creating emotional connections, handling complex requests, and delivering that irreplaceable warmth. The AI handles routine tasks, freeing our team to provide even more personalized attention.

Sergey Aramyan: The Dvin has won multiple awards. How does this AI initiative align with your brand's vision?

Aghvan Avagyan: We've always been about innovation without compromise. From our One & Only Theater to our retractable-roof nightclub, we push boundaries. AI is the next frontier—a way to blend intellect, accuracy, and luxury in one environment.

Sergey Aramyan: What's next for The Dvin?

Aghvan Avagyan: This is just phase one. After the pilot, we'll expand AI integration into guest rooms, entertainment, and even our culinary experiences. The future is about anticipatory hospitality—where technology enhances every moment before you even realize you need it.A New Era of Hospitality Begins. With the launch of the world's first AI-Concierge, Seven Visions Resort & Places, The Dvin is once again setting the gold standard for luxury. As Aghvan Avagyan puts it: "We're not just adopting AI—we're reimagining what a five-star experience can be." The pilot program will be previewed at the 2025 LATAM Hospitality Innovation Summit (May 26), where industry leaders will witness the future of AI-driven guest engagement.

Author: Sergey Aramyan