Yerevan
Tbilisi
Moscow
Paris
Los Angeles
Beijing
English
Հայերեն Русский
Main Timeline Video Share
May the Holiday Warm Hearts: Idram and IDBank Support the Children of Heroes Beneficiaries of the "By Your Side" program at IDBank AraratBank Named Large CSR Company of the Year Idram Joins the Fight Against Food Insecurity Ucom’s Renovated Sales and Service Center in Yerevan Mall Reopens 1% idcoin instead of New Year’s suffering: practical tips Idram Junior Donated Books to Schools Big Christmas Market with Idram, IDBank and idplus Ucom Supports Wildlife Monitoring in Ararat Region IDBank, Idram, and idplus at the Big Christmas Market Converse Bank Deputy CEO and CFO, Grant Akopian, Elected to BACEE Board Ucom and SunChild NGO Install a Solar Plant in Alaverdi Kindergarten
Timeline
IDBank at the UBA Regional Conference: From Travel Solutions to Business OpportunitiesJoint statement by the parties consolidatted around the national agenda35% Discount for the 35th Anniversary on Selected IDBank CardsConverse Bank Expands Its International Capabilities Through Cooperation with Citibank N.A.Business loan pre-approval in five minutes — what did Unibank showcase in Gyumri?Converse Bank Expands Its International Capabilities Through Cooperation with Citibank N.A.Bratislava forum to debate Armenia’s strategic future Ucom Service Center in Artashat Reopens at a New Address Ucom and Republican Union of Employers of Armenia Sign Cooperation MemorandumCreate your Visa Digital from Unibank for purchases and transfers Ucom – Main Sponsor of the 21st International Microelectronics Olympiad IDBank and Idram Hold Financial Literacy Session for Young Chess PlayersUcom Supports Silicon Mountains 2026, Driving Innovation and Technological Development IDBank has issued perpetual coupon bonds for the first timeIDBank Supports the Reconstruction of the Spandaryan Canal: Commemorative Plaque Dedicated to the Project SignedIDBank and Idram Presented Several Environmental Initiatives at COP17Ucom Shares Its Experience in Private Sector Engagement in Nature Conservation at COP17 Blue Zone«Here’s the screenshot, the money has been transferred»: IDBank warns of fake payment scamsFirst Steps in Your Career with IDBank: 16th Cycle of IDream LaunchedDigital Architecture for a Sustainable Future: IDBank's Article in Regional Post Magazine
All Timeline »
Society

Connected, Convenient, Converse: Andranik Grigoryan Presents Converse Bank’s Digital Transformation Journey at the BACEE Conference

At the anniversary BACEE Conference, Converse Bank CEO Andranik Grigoryan delivered a presentation titled “Connected, Convenient, Converse. Mobile Banking Reimagined”, highlighting the Bank’s digital transformation journey and its vision for future growth.

Converse Bank launched its digital transformation in 2023, aiming to evolve from a traditional banking model into a technology-driven, data-based, and customer-focused environment. The initiative was built around the concept of being a “Bank for Families”, made possible through effective teamwork, a transparent corporate culture, and simplified business processes.

Andranik Grigoryan noted: “We aim to make technology an integral part of our banking culture by building a connected, convenient, and customer-focused financial ecosystem.”

As part of this comprehensive transformation, in 2023 the Bank introduced a new brand identity, launching the Digital Family platform and the C360 system. In 2024, behavioral UX solutions were implemented, and in 2025, Converse Bank unveiled the new Converse Mobile app - built around user behavioral archetypes and featuring a modular drag-and-drop interface, personalized design, and enhanced security features.

According to the CEO, the results of this transformation are already visible. Today, Converse Bank operates as a flexible, data-driven digital ecosystem focused on customer experience. The Bank continues to expand its services and integrate into a broader ecosystem through C360, lifestyle, and SME support solutions.

Andranik Grigoryan concluded: “Our ambition is to create a financial experience that is invisible, yet always present and helpful. Transformation never ends — it’s the rhythm that moves us forward, the story of our growth, and the heartbeat of our future.”

The anniversary BACEE Conference took place on October 20–21 in Vienna, with Converse Bank serving as the Diamond Sponsor.

Converse Bank is supervised by the Central Bank of Armenia.