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Economics

AraratBank Sums Up “You Choose the Destination” Campaign Implemented in Partnership with Mastercard

The “You Choose the Destination” campaign, jointly carried out by AraratBank and Mastercard, has been summed up. As part of the campaign, Mastercard World Travel cardholders had the opportunity to participate, win, and choose their travel destination by making at least 10 cashless transactions between November 1 and December 31, 2025.

For every 10 cashless transactions made with Mastercard World Travel card, participants received 1 entry coupon and a chance to win one of 5 travel packages for two.

The campaign was summed up on AraratBank's Facebook and Instagram on January 15, 2026, via live broadcast. The day before the broadcast, campaign participants received their entry number and accumulated coupon count via SMS. The campaign winners were selected randomly during the live stream.

The partnership between Mastercard and AraratBank seeks to create greater value for cardholders by combining convenient payments, premium benefits and memorable experiences. The "You Choose the Destination" campaign is a prime example of how simple everyday purchases can turn into an exciting journey to your desired destination. AraratBank Mastercard World cardholders have the opportunity to enjoy a number of premium offers, including access to airport business lounges with guests, bypass queues at security checkpoints, use free roaming and other benefits that make travel more comfortable and relaxed.

“This initiative once again emphasizes the common goal of Mastercard and AraratBank to promote cashless payments and offer solutions that combine security, convenience and positive emotions whether in cardholders' daily routine or travel adventures. We will continue to undertake such initiatives, aiming to create more valuable, modern and inspiring experiences for AraratBank Mastercard cardholders,” said Arsenya Elchyan, Country Representative at Mastercard Armenia.

According to Garegin Galustov, Acting Head of Marketing Division at AraratBank, this was another successful campaign by AraratBank and Mastercard. The campaign aimed to make pre-holiday card transactions more enjoyable for AraratBank Mastercard World Travel cardholders, and the active participation of cardholders in this campaign once again demonstrated customers' high interest in AraratBank's campaigns.

"This campaign, implemented jointly with Mastercard, was particularly distinctive: AraratBank World Travel cardholders had the opportunity both to win a travel package and to independently choose their desired travel destination," noted Garegin Galustov, Acting Head of Marketing Division at AraratBank.

Please note that you can order a Mastercard World Travel card online via this link or directly through the AraratMobile app. Discover the Bank's special offers on the official website, at branches, or by calling +374 10 59 23 23.

AraratBank is regulated by the Central Bank of Armenia.