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Society

Ucom Is the Technology Partner of the Street Ball Armenia Cup 2026

Ucom is the Technology Partner of the Street Ball Armenia Cup 2026 initiative, supporting the development of sports, active lifestyles, and youth communities in Armenia. The next stop of the events is Yerevan: June 21, Freedom Square, starting at 10:00.

The STREET BALL ARMENIA NGO aims to develop the culture of street sports in Armenia, making it accessible to children and young people from different communities. This year, the Street Ball Armenia Cup 2026 brings together hundreds of children, teenagers, and young people from 11 cities across Armenia around 6 sports disciplines, showing that sport can live not only in stadiums, but also in urban open spaces, courtyards, and public squares.

Within the framework of the initiative, tournaments in street football 3v3, basketball 3x3, skateboarding, breaking, and hip-hop are held, along with other events related to street culture. The program brings together sport, music, urban art, and community energy, creating an environment where young people can compete, communicate, learn, and express themselves.

“For Ucom, it is important to support initiatives that, much like technological connectivity, bring together people, communities, and ideas. Street Ball Armenia has created a platform where sport becomes not only a competition, but also a culture of friendship, self-confidence, and healthy living. We are happy to be where there is movement, speed, team spirit, and development,” said Ralph Yirikian, General Director of Ucom.

More details about participation in the Street Ball Armenia Cup 2026 are available at the following link: https://shorturl.at/MCXlJ.