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Society

Millennials, Gen Z, or Gen Alpha: How Different Generations Prepare for the New School Year: Idram&IDBank

September 1st is right around the corner, which means the back-to-school rush is officially underway.

Do you remember how we used to get ready for school back in the day?

  • Millennials:Remember the endless market lines, notebook paper covers, and those legendary "transformer" pencil cases? School clothes were always bought a size bigger, so they’d fit next year too, and the biggest September 1st mystery was picking out the perfect festive bouquet.
  • Gen Z: Their school years saw the rise of the first smartphones, online shopping, and the search for personal style. Back-to-school shopping was no longer just about buying stationery - it became all about matching trendy outfits with accessories.
  • Gen Alpha:Today, everything is decided with a few taps. Growing up in a digital-first world, this generation views getting ready for school as a unique "digital mission." Backpacks and notebooks must be trendy, shopping is done online, and payments are strictly contactless. For them, school essentials and gadgets need to be as stylish and functional as possible.

Times have changed, but the desire to get ready for the new school year with style, fresh vibes and maximum benefits remains the same. That’s why Idram and IDBank are launching the big "Back to School" campaign.

From August 17 to September 13, 2026, inclusive, make QR payments via the Idram&IDBank app at the following locations to get a 15% idplus bonus and a 15% discount:

  • Damat Tween,
  • Daniel’s Paris,
  • Lufian,
  • Zarina,
  • Mi Armenia (the discount does not apply to smartphones),
  • Lumiere optics,
  • Dessange Paris,
  • Beaute Concept,
  • DaVinci,
  • ''Nor'' Bookshop,
  • Mary Parfum (the discount cannot be combined with other store offers).

The bonuses can be used for future payments at the listed points of sale.

Start the new school year right with Idram and IDBank.

 

IDRAM AND IDBANK COMPANIES ARE SUPERVISED BY THE CBA