The Widely Discussed Dvin Crown Project. A New Visibility Platform for Brands Has Emerged in the Heart of Yerevan

For some time now, a new advertising platform by Seven Visions Resort & Places, The Dvin has been visible from various parts of Yerevan.

The massive billboard featuring the intriguing “BANK ?” message has sparked curiosity among residents and passersby, raising questions about The Dvin’s latest campaign and which bank will take over the prominent advertising space.

At the heart of The Dvin’s new initiative is Dvin Crown — a new, high-visibility advertising platform designed for brands, located in the center of Yerevan and offering 360° urban visibility.

Dvin Crown allows brands to become more than just another presence on an advertising billboard. Thanks to its large-scale and highly distinctive format, it offers brands the opportunity to become part of Yerevan’s visual landscape.

The platform is designed to feature leading Armenian businesses through a limited number of partnerships, allowing selected brands to secure a distinctive, high-visibility position in the heart of Yerevan.

According to media-planning projections, the platform’s strategic placement and communication approach could generate up to 1 million daily views. Combined with the prominent location of The Dvin and the 360° format of the advertising platform, the brand featured on Dvin Crown is expected to remain continuously visible to a large number of people throughout the day.

Since the launch of the campaign, the “BANK ?” message has become one of the city’s most noticeable advertising elements, leaving many passersby wondering: Which bank will appear on Dvin Crown?

The answer to the mystery behind the question mark will be revealed soon. One thing, however, is already clear: The Dvin’s new advertising campaign has succeeded in capturing public attention even before the featured brand has been revealed.